Turn martial arts leads into projected trials, members and revenue.
See what your ad spend and lead volume could mean for a BJJ, Muay Thai, MMA, boxing or martial arts gym once conversion and retention are included.
Model what your martial arts leads could be worth.
Use your real ad stats where possible. The defaults mirror a campaign with $375.61 spend, 89 leads and a $4.22 cost per lead.
A cheap cost per lead is not the finish line.
This calculator follows the path from advertising spend to leads, trials, paying members, monthly revenue and estimated membership revenue over the average retention period.
Ads create leads
Ad spend and lead count tell you cost per lead, but cost per lead alone says nothing about downstream revenue.
Follow-up creates trials
Your lead-to-trial rate shows how effectively enquiries are being contacted, booked and moved toward a first visit.
Trials create members
Your close rate, membership price and retention determine the revenue potential behind those original leads.
What is a martial arts gym lead and revenue calculator?
It estimates what a batch of leads could produce economically. Instead of stopping at “89 leads at $4.22 each,” it models leads → trials → paying members → monthly recurring revenue → estimated membership revenue.
How do you calculate martial arts advertising ROI?
True ROI requires real booked revenue and costs. This tool is a planning model. It calculates cost per lead, then applies your lead-to-trial and trial-to-member rates. Membership price and retention estimate the revenue represented by those members.
Using the defaults: $375.61 in spend generating 89 leads equals about $4.22 per lead. At a 50% lead-to-trial rate and 40% trial-to-member rate, that produces about 17.8 members. At $180 per month and 12 months retention, the modeled membership revenue is about $38,448.
Where is the biggest revenue leak?
The useful question is not always “How do I get cheaper leads?” A gym can have inexpensive leads and still underperform if response time is slow, trials do not show, the beginner offer is confusing, or follow-up is weak.
Planning from a yearly target? Use the Martial Arts Gym Revenue Goal Calculator. For a simpler benchmark, use the Member Value & Enquiry Calculator.
What these numbers do and do not tell you.
Is member value the same as profit?
No. The calculator estimates membership revenue using monthly price and retention. It does not subtract coaching, rent, payment processing, taxes or other costs.
What if I do not know my close rate?
Use your best estimate for now. Then start tracking enquiries, trials and new members each month. Better measurement makes the calculator more useful.
Does improving conversion always mean changing the website?
No. The bottleneck might be the offer, response time, sales process, trial experience or follow-up. The website is only 1 part of the system.
Should I focus on more enquiries or a better close rate?
That depends on your current numbers. If enquiry volume is already healthy but too few become members, conversion is likely the higher leverage place to investigate. If conversion is strong but volume is low, acquisition may deserve more attention.
Are the results a revenue guarantee?
No. They are simple planning estimates based entirely on the numbers you enter. Actual results depend on your market, pricing, retention, sales process, capacity and many other factors.
Getting leads but unsure where the revenue is leaking?
Send me your gym and your current numbers. I can look at whether the bigger opportunity appears to be the website, lead-to-trial conversion, follow-up or trial-to-member close rate.
This is for martial arts and combat sports gyms that want more beginners, better conversion or a clearer growth system.