They Thought Social Media Was Enough. Then the Website Proved Otherwise.
Beachside Jiu Jitsu had already run successful kids and adults programs for more than 5 years and built a significant presence on Instagram and Facebook. Then the new website generated more enquiries in 3 weeks than they would normally receive in 2 months through social media alone.
Beachside was not a struggling gym.
They had already been operating for more than 5 years, ran successful kids and adults programs, and had built a significant presence across Instagram and Facebook.
Social media already produced enquiries. From the owner's perspective, a website was not an obvious missing piece.
“I honestly never felt like we needed a website.”Vicky, Beachside Jiu Jitsu
That is exactly what makes the result useful. This was not a case of fixing a gym with no audience. It was an established gym discovering that there was another place for local interest to turn into enquiries.
The website kept becoming another project to manage.
The opportunity was not simply “get a website.” Vicky had already tried that route before.
“I've actually started the process of building a website a few times over the years, but there was always an aspect that became too difficult or time consuming and I'd eventually give up.”Vicky, Beachside Jiu Jitsu
So the objective was to take the project off the owners' plate. Beachside explained the gym, its personality, values and how they wanted to be represented. I handled the build and launch around that.
Build a useful acquisition asset, not another admin job.
Beginner-Focused Website
The site was structured around prospective students so someone new to BJJ could understand the gym and find a clear next step.
Clear Enquiry Path
The enquiry flow asks for useful context before the gym speaks with the prospective student, rather than relying on a vague social message.
Done-For-You Implementation
Beachside gave me the direction, personality and values. I handled the website build and launch rather than handing the owners another project.
Search Foundation
I provided an SEO strategy Beachside could put into action immediately after launch to help get more eyes on the new site.
“We simply gave him an idea of how we wanted the gym to be represented to the public and potential new members, and he took care of the rest.”Vicky, Beachside Jiu Jitsu
What is your gym leaving on the table?
If your website is missing, outdated or making beginners work too hard to enquire, I can show you what I would change.
The website started producing enquiries immediately.
Beachside received around 6 enquiries through the website in week 1.
Vicky said enquiries continued to come through every week after launch.
The website had produced more enquiries than Beachside would normally receive in 2 months through social media alone.
“Within just three weeks of launching, we had more enquiries through the website than we would normally get in two months through social media alone. That completely changed my perspective!”Vicky, Beachside Jiu Jitsu
The gym knew more before the first conversation.
The website did more than create another source of enquiries. The enquiry form also gave Beachside more context about the person before the team spoke with them.
“The enquiry form gives us a little more information about each person beforehand, so we already have an idea of who they are and what they're looking for before we even speak to them.”Vicky, Beachside Jiu Jitsu
Instead of starting every conversation from zero, the gym has a little more context around what the prospective student is looking for.
“My advice is DO IT!!! Sam is incredibly easy to talk to and made the entire process as seamless as possible.”
“Beyond him just being a great person to deal with, I'd recommend doing it purely based on the results we've already seen. The website has absolutely been worth it for us!”
Read Vicky's full testimonial
Sam made the whole process of building our website incredibly easy on my end. Instead of asking me to provide pages and pages of information about the gym, he took the time to understand our vibe, what we stand for and the core values that make our gym what it is and then just ran with it!
Sam handled everything when it came to building and launching the website. We simply gave him an idea of how we wanted the gym to be represented to the public and potential new members, and he took care of the rest.
He also gave us a really helpful SEO strategy that we were able to put into action as soon as the website launched, helping us get more eyes on the site straight away.
Within the first week, we had around six enquiries come through, and we've continued to receive them consistently every week since! Another great benefit is that the enquiry form gives us a little more information about each person beforehand, so we already have an idea of who they are and what they're looking for before we even speak to them.
We've been running a successful kids and adults program for over five years, and we already have a pretty significant presence across Instagram and Facebook, so I honestly never felt like we needed a website.
Within just three weeks of launching, we had more enquiries through the website than we would normally get in two months through social media alone. That completely changed my perspective!
My advice is DO IT!!! Sam is incredibly easy to talk to and made the entire process as seamless as possible. We're honestly so grateful.
I've actually started the process of building a website a few times over the years, but there was always an aspect that became too difficult or time consuming and I'd eventually give up. Having Sam take care of all of that made such a difference.
Beyond him just being a great person to deal with, I'd recommend doing it purely based on the results we've already seen. The website has absolutely been worth it for us!
Instagram and Facebook can work. That does not mean they should be your only path to an enquiry.
Beachside already had social media, successful programs and more than 5 years of operating history. The website did not replace those things. It gave prospective students another clear place to understand the gym and take action.
Three weeks after launch, Beachside had received more website enquiries than they would normally get in 2 months through social media alone.
For an established martial arts gym, the question is not simply whether social media works. It is whether people who become interested in your gym have the clearest possible path to become an enquiry.
Want me to build this for your gym?
I build beginner-focused acquisition systems for martial arts gyms designed to turn more local interest into enquiries, without handing the owner another marketing project to manage.