Free resources
Growth Guides
Practical breakdowns covering beginner acquisition, website conversion, offers, follow-up and the economics behind gym growth.
Explore the Guides →About Get Martial Arts Leads
Growth strategy built specifically around martial arts gyms.
Get Martial Arts Leads is a practical resource for martial arts and combat sports gym owners who want to attract more beginners, convert more enquiries and understand what is actually limiting growth.
Why this exists
Most gyms do not need more marketing advice.
They need a clearer way to identify what is actually stopping more people from joining.
I built Get Martial Arts Leads around 1 question: what actually has to happen for a stranger who is interested in martial arts to become a paying member?
That journey is bigger than advertising. A prospective student has to find the gym, understand what makes it relevant to them, feel comfortable enough to enquire, book or attend a first session, and then decide to stay.
If any part of that path is weak, simply generating more traffic can mean sending more people into the same leak.
That is why the focus here is not on selling 1 marketing tactic as the answer to every problem. The goal is to look at the full path from attention to enquiry to trial to membership, identify the highest leverage problem and improve that first.
The site exists to make that thinking useful to gym owners through practical guides, calculators, examples and eventually a growing body of measured case studies.
The principles
What the work is built around.
01
Diagnose before you prescribe
A weak result is a symptom, not automatically proof that the website, ads or offer are the problem. Find the bottleneck before choosing the intervention.
02
Make joining easier for beginners
Experienced martial artists understand gyms. Beginners often do not. Clear messaging, reassurance and an obvious first step can remove unnecessary friction.
03
Measure business outcomes
More clicks and prettier pages are not the goal. Enquiries, trials, show rate, new members, retention and revenue are what ultimately matter.
Who this is for
Built for gyms that teach people to fight, train and grow.
The broad focus is martial arts and combat sports gyms, with particular relevance to businesses where beginners are an important source of new memberships.
Especially relevant for
- Brazilian Jiu Jitsu academies
- Muay Thai gyms
- MMA gyms
- Boxing and kickboxing gyms
- Martial arts schools
Problems covered here
- Not enough beginner enquiries
- Website visitors who do not take action
- Weak or confusing offers
- Enquiries that never become trials
- Unclear growth economics
The framework
Look at the whole path.
Growth becomes easier to reason about when you stop treating marketing as 1 giant problem.
01
Attract
Can the right local prospects actually discover the gym?
02
Convert
Does the message give them enough reason and confidence to enquire?
03
Follow up
Does an interested prospect actually make it to the first session?
04
Keep
Do the economics work once that prospect becomes a member?
Start exploring
Use the site to understand your numbers and your bottlenecks.
Free tool
Martial Arts Growth Calculator
Work backward from your membership goals to understand what 1 new member is worth and roughly how many enquiries you need.
Use the Calculator →Work with me
Want more beginner enquiries?
Tell me a little about your gym and what you are trying to improve. I will look at what you are currently doing and get back to you personally if I think I can help.
No automated pitch. No generic marketing package. Just enough context for me to understand the problem before we talk.